Connotation of this image is that there's a beautiful model wearing a revealing swimwear sitting on a boat while looking at the beautiful view as she holds a Louis Vuitton bag in her arm. This in my view this shows of her "feminine" side as she looks attractive slim and sexy which may seem like an ideal figure for some therefore putting her in a swimwear catches the attention of the female and also male population. This can also make the audience think perhaps if they owned a accessory like that they somehow can look something along the line of that.
The model's on a boat looking at her surrounding, the view around her looks relaxing and you can automatically tell she is rich or has a good income as Louis Vuitton is a well known brand and not only that you can see from the way she's sititng,her expression and the glasses makes her look higher class. The setting is used in a very clever way it relaxes the audience and makes them want to trade places.The bag represents itself its very in your face you like it more every-time you look at it therefore this ad has done its job perfectly well.
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