The target audiences for the magazine ‘HELLO!’ are generally women in their late twenties to forties. Probably many are married. Women who are curious in celebrity life-styles and don’t like to commit to reading a book but are looking for a quick read to fill up their limited free time. Many may have kids that they look after so reading a magazine seems appealing when the child is off at school or is taking a nap. They’re ideal holiday is planned for the whole family and not a quick weekend away as they have boundaries and commitments.
The masthead ‘Hello!’ is in a large, bold font and the colour contrasts against the background so it stands out. They have placed the date, issue number and price underneath the title as it would be the next thing the consumer will notice and they would be interested in this information. By using the exclamation mark the name seems urgent and as if it holds lethal information. The name is nice and simple.
The main focused image is of Victoria Beckham and her daughter Harper.It is a medium close up; having a medium close up is clever because it enables the reader to see not only the celebrities face but also some of what they are wearing.Also she’s wearing sunglasses, which makes her look mysterious as you can’t see her eyes also she looks fashionable and like a trendsetter.
The word‘exclusive’ used on the top right hand of the page makes the reader feel as if they are getting the best deal from the magazine and that no other magazines will have the same information; this is used to hook the readers in.Also the reader feels important when they receive the following information.
The layout of this magazine is very simple and relaxed, not so gossip packed. This reflects on the older generations social life styles as they like to take things calm and not in your face type of magazines, which use bright colours and crowd the cover with a lot of similar
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