Star Magazine Analysis

STAR MAGAZINE

The target audience for the magazine ‘Star’ is teens and young adults. The typical women who’d read this particular magazine are the ones who watch TV Reality shows such as “Only Way is Essex” and don’t miss an episode of X-Factor. This Magazine is biased on celebrities therefore the reader loves gossip, a TV addict and also is curious about what goes on in other lives that are more fortunate than them. They have a working class income. They’re jobs may include being a receptionist or a secretary, in their break or spare time read magazines such as ‘Star.’ Most common phone used by them may be a Blackberry in which case they’d be on both Facebook and BBM all day. They’re dream holiday can include a weekend in party places such as Ibiza with few close friends.

The masthead ‘Star’ is bold, clear and stands out. The chosen colour of it is red this is effective as the background white contrasts with the dark shadowy outline of the title. The masthead is located near the middle of the page this is a result of the page having a very busy structure and is very gossip packed. Also the masthead reflects what the magazine’s about. Celebrities are also known as ‘Stars.’ The reason behind this may be that they are ‘above’ the average person or that they’re talents shine.

The crowded layout of this magazine conatates the readers busy, action packed lives.

The images used consist of glamorous celebrities and their ‘struggle’ or ‘happiness’ in their lives. The people used will all be familiar and well known to the reader. They’re used in order to draw in the reader and make them interested in that one story in order for them to buy it.

Colour scheme contains colours such as green, white, red and yellow. Red and yellow are primary colours and green is very vibrant and eye-catching. These work in favor of the magazine as it catches the attention of the public.

This magazine has sell lines that appeal to the chosen target audience for example most include something to do with love and its represented in not a very romantic but interesting way. ’I DO STILL LOVE MARK..WE’LL GET MARRIED NEXT YEAR.’ For instance if I was a fan of I’m a celebrity get me out of here this story would interest me I’d read on to perhaps see the response of ‘Mark’ or further interview from the person who said it. At the bottom of the page a small section called ‘Plus!’ catches the eye having an exclamation mark makes it seem urgent and as if you must see what the stories below are about.