The advert starts of with the fairy tale/ paradise based story-line shown inside a magical crystal ball which are most commonly associated with magic and things out of this world, it is shown as if the model who's face is reflected on the crystal ball is dreaming of her fantasy life or of her paradise In which we are all invited. This makes the audience automatically more involved and interested as they believe they are entering a magical pure world. The snow connotates purity, innocence and nature. The sound effect of the chimes that last few seconds get you ready for the journey or the world you are entering. A beautiful model is seen opening a door with excitement and curiosity. She is wearing a fairy-tail like puffy dress which suits well with the theme. The background music consists of what seems like heavy breathing and opera singing. This reflects on the simplicity of the presented product and the products been shown in just a girl based light making the target audience very clear unlike other perfumes whom turn to the sex appeal. The camera movement: point of view is used in which you see what the model would be seeing so you too can share the experience. Long shot is also used which able's the viewer to examine the white walls and floor and you begin to notice the room has many windows which show that its not as if your trapped and shows escape. If the windows were not included perhaps the audience might've felt claustrophobic and as if they were trapped. After you stop analyzing the background the pile of apples placed under a white leafless tree becomes very obvious. The symbol of apple is very commonly used as it represents the product itself. On the tree you being to realize there is indeed a glowing apple which calls out to the audience and make them want to reach out for it too. I think this concept relates back to Adam and Eve and the forbidden apple as the glowing apple looks irresistible and from a very young age we have all had hints apples may not all be pure but also can contain a dark side as fairy tales used it to try and poison a loved character, 'Snow White.' The glowing apple looks special as if all the others were not good and fell of the tree but only one remain and who wouldn't want the most delicious, tastiest apple right? No one likes a rotten one. You then see the excited character face reflects on the apple that looks very appealing. She then charges towards the apples which are a pathway to the apple that still remains on the tree. The model looks as if she is under a spell, like she cant get her eyes off the apple. As the audience you also feel as if its calling out to you. She then quickly but flawlessly climbs the apples to reach to the top and then reaches out to the apple, this makes the audience proud of the models achievement. A voice over that sounds like the voice of a young, innocent, flirty girl which seems like the ideal person who would buy this product introduces the product she says 'The new magical fragrance by Nina Ricci.' This is effective as the word 'new' makes the viewer think this product is new therefore i must get it before my friends have it or the thought of being one of the first ones to discover and get the new product pleases them. Also the phrase 'magical' goes well with the advert and the product as they both have a very out of this world fantasy vibe to it. I believe the advert is attractive to its target audience and has made a appealing advert.
The model in this ad uses direct mode of address to capture the audience’s attention. Direct mode of address is when the person in the image looks straight in the reader’s eyes catching their attention instantly as the viewer feels that they are somehow involved and also that the products for them personally. The camera angle long shot has been used, this able's the audience to see what exactly the model is wearing and also the background which goes with the theme of the product advertised.The Model Ruslana Korshunova is wearing a beautiful long puffy pink dress which makes her look pure, innocent and girly. She's sitting on the floor of a all white decorated room which relates back to the products name "le paradis" meaning paradise. There are very few colours used making this ad simple and not complicated. The colour pink which is used goes well with the product as it is presented in a pink apple shaped bottle and the colour pink is seen as a very 'girly' colour.'The colour which is commonly linked to paradise is white as its believed to be a clean, pure and a natural colour. This ad doesn't use the sex appeal which most products run to now but has gone for the fairytale approach. According to Maslows heirarachy this adverts target to the group Aspirers, this means they are materialistic, acquisitive people who are driven by others perceptions of them rather than by their own values meaning they like to flow the trend and not set it. As a result they respond to what others perceive as being superficial: image,appearance,persona, charisma and fashion. An attractive pack is as important to them as its contents. Their core need in life is status.This products target audience is female teenagers and adults around the ages 17-40.They have a high income they are modern, professional love what they do and are creative.Has high interest in fashion, they have a sophisticated comfortable style and wont complain about price as long as they get what they were promised for. They properly are regular magazine readers, magazines such as 'elle' and are loyal to this brand. According to Goffman Theory Females often are represented in a negativee way.Males are usually potrayed as intellegent and appear to be in dominant positions whereas Women are portrayed in sexual or revieling manner. In my advert the sex appeal is not used this is due to the target audience.The Female is represented as a 'bimbo.' This is a phrase used to describe women whom depend on their look and dont have a very high mental capaciity or find it in theyre favour to act stupid. She looks navie which is how women are mostly protrayed, this is dependent on her facial expression, the smile on her face doesnt suggest shes very independant and looks flirty. Her face is the focal point therefore shes there for appreance this suggests society has no respect for woman, the impact of adverts and media has got to people more than we'd like.
